Anyone in business knows that the ability to anticipate trends and convert one-time customers or visitors into repeat clients is the key to building a successful venture. The key to repeat business is to continually anticipate trends and update, update and update – no matter what media you use to promote your business. In today’s fast-paced world, your site, store and social media feed must all exhibit continual change to keep followers and clients fully engaged in your story and coming back for more.
It can be time-consuming to come up with fresh new ideas to update your site or store display daily , so here’s my very easy, secret method for keeping an In-store, Social Media feed or Website fresh and interesting every day.
Use the Pantone Color of the Day as a design starting point to pique curiosity and keep those customers and visitors coming back to the feed for more information, inspiration and best of all – traffic.
Today’s selection is a Pantone color called Crabapple, and its attributes are Brilliant, Encouraging, and Different. Wow– this color selection practically writes itself! With a little creativity, It would be simple to create an entire jewelry collection, web page or In-store display based on just those attributes. And, not only is Crabapple a gorgeous hue, what customer would not love to also possess those qualities?
To help you get started, I’ve created this simple gallery to show you how easy it can be to use a color – in this case, Crabapple – as a design starting point for curating a collection, gathering materials for a showcase, creating new jewelry or choosing gemstones, specifically related to a color hue:
Strawberry Quartz Cabochons 
Padparadscha Sapphire 
Natural Orange Sapphire by Jupiter Gem 
Melissa Joy Manning’s ocean jasper cuff 
Ibis Jasper from Madagascar 
Mercedes Salazar’s handwoven earrings Mexico Opals in Matrix Quartz with Dendritic inclusions
See how easy that was?
The creation of this gallery relies on the use of one color hue to unify all of the elements in the chosen photos. The subjects of the photos are also related as materials and finished products specific to Gems and Jewelry. Simple, right? It’s as easy as picking a color. So now, try it yourself. And share what you’ve done with me in the comments section.
PS: If you’ve fallen in love with these items, shop by clicking these links
